2013 Panini NFL Player of the Day Promotion

Today officially marks the start of Panini’s 2013 NFL Player of the Day program. The Player of the Day program is one of the longest-running and most-successful hobby shop promotions in the sports collecting hobby. For more than a decade the Panini Player of the Day hobby promotion has helped hobby dealers sell nearly one million additional packs of trading cards and awarded over 500,000 prizes to collectors included the chance to “spend a day” with a player. This years exclusive NFL Player of the Day set not only delivers the first certified autographs of players such as Cincinnati Bengals Pro Bowler Geno Atkins, Chicago Bears rookie Kyle Long and Denver Broncos dynamic return man Trindon Holliday, it also includes player-worn memorabilia cards for the first time. Collectors will also once again have a chance to spend the day with an NFL player.

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How to Play:

Step 1 – Customers can enter by purchasing a pack of 2013 Panini NFL cards. This includes popular brands such as Prestige, Donruss Elite, Classic, Score, Certified, Absolute and many others. There is also a no-purchase-necessary option as well (see official rules for details).

Step 2 – In order to win, the customer must open the pack they have purchased in front of a store employee. If they “pull” they highlighted Panini NFL Player of the Day or the Wild Card (E.J. Manuel or Tavon Austin) they win a prize.

Step 3 – Four times during the promotion the hobby shop will randomly select one daily winner as a weekly prize winner and award a prize package from the items in the merchandise kit.

Step 4 – At the conclusion of the 32-day promotion, the shop randomly selects one of its four weekly winners as the Panini NFL Player of the Month winner. They are awarded the grand prize (autographed card) and additional prizes from the kit.

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